Is Your Web Design Improving Your Bottom Line?
Web design includes a lot more than just choosing key colors and using keywords. You need a website that will market your business for you. The goal is to ensure your website has high conversion rates and low bounce rates, increasing your bottom line. Unfortunately, if you are working with an SEO agency or a web designer, there’s a good chance that you’re not getting a marketing activated website, which means you’re wasting your money.
SEO Isn’t Enough for a Great Website
When it comes to web design, search engine optimization (SEO) just isn’t enough for a great website that offers great marketing results to your local business. SEO does not necessarily convert visitors into customers. If the SEO is done well, it can get your rankings, but that’s not enough to increase your bottom line. No matter how great your rankings are in the search engines, a generic website that does not position your local business as the logical choice isn’t going to bring you business.
Your Small Business Needs a Marketing Activated Website
What your small business really needs is a marketing activated website. Your entire website should be designed to bring in leads and grow your business. A quality website should bring in multiple disciplines under the same roof. Instead of just bringing in good SEO, a marketing activated website will have SEM, branding, conversion optimization, persuasive copy, great design, and code that brings everything together. Every part of your website should be working hard to market your business and increase your bottom line.