Strategy First Marketing
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Start with a Marketing Plan, Then Apply Tactics

Strategic Marketing moves

Why every small business needs to start with a marketing strategy. Too many small businesses use a “spaghetti ” approach to marketing, they throw it against the wall and see what sticks! Small business tends to take a fragmented approach to marketing. They have a website because their competitor has one. They’re on Facebook because […]

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Get Found!

How to Get Your Business Found on the Internet Remember the “Good Old Days” of marketing? All you needed was a Yellow Pages listing, maybe a radio commercial or two and a newspaper ad and the sales would roll in! Well maybe it wasn’t that easy, but it was simpler than today. The internet is […]

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Finding Your Ideal Client

Finding your ideal client, the key to a profitable, chaos free business. Identifying your ideal client. We all have our favourite customers. They are a pleasure to deal with. They appreciate the product or service your business provides. They do a large volume of business with you. They never haggle over price, in fact they […]

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Skates To Marketing

How did I go from selling skates to providing  Marketing services? After being in retail sporting goods for over 20 years it was time for a change. I enjoyed my time as the owner and operator of Timmins Source for Sports. Running a small business was challenging, you have to wear a lot of different […]

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