What We Do

Strategy Before Tactics

Know that Whole “Throw Spaghetti Against the Wall and See What Sticks” Thing?

No reason, no rhyme, no idea whether any of it is working. Gone are the days when marketing was a yellow pages listing, some radio commercials and a newspaper ad or two. You’re on Facebook because that’s what companies do. You’re doing your best, but you know you’re really just feeling your way in the dark – and it shows in your results… and you’re wearing yourself out.

Are you even catching your prospects’ attention? Is anything really working? Maybe.

It’s nearly impossible to know for sure, though. Most small business’ marketing plans are best described as haphazard. No wonder you feel like you’re running downhill with your hair on fire most of the time. How are you supposed to master the overwhelming task of marketing – especially now that the list of tactics is constantly expanding?

You Built Your Business the Smart Way

You’ve got a plan for every area of your business. For the areas that run well, anyway. You created systems for everything you do – and you do a lot. From the start, you understood how important it was to create an excellent customer experience. You sell the best products, the highest-quality services. You wear a lot of hats… and you do your best to wear them well.

But maybe it feels like marketing is going to be the death of you. It doesn’t have to be that way.

What Would You Do?

What if you could get a marketing system in place that accomplished one simple goal – making your sales go up and your expenses go down, so your margins increased enough to give you some breathing room.

What could you do if you knew new customers would show up like clockwork, without you having to do the work to make it happen? What if your business attracted more ideal customers – the kind that are a pleasure to serve, the kind that make running a highly profitable business easy?

When You Focus on Strategy First, You Win Your Freedom

Forget about running yourself ragged. When you put a proven marketing system to work in your business, you get predictable results. You get all the customers you need – essentially on demand.

That’s when you get to do what you really want to do in your business. Maybe you could do what you’re most passionate about again. Or maybe what you really want is to be able to spend more time with your family, the whole reason you started your business in the first place. When your marketing practically takes care of itself, that becomes possible again. But it won’t happen without a strategic system.

Ready to Make the Chaos Stop?

This is how. We help you put a smart marketing strategy to work so you get all the customers you want to serve. They get what they need most from you, and you get your sanity back… along with the kind of profits that reward you properly.

Before we start throwing marketing stuff against the wall to see what sticks, we’ll need a plan. An in-depth marketing strategy will make the rest easy!

We Will:

  1. Identify your ideal customer.
    That profitable customer who is a pleasure to deal with, appreciates what you do and comes back over and over again. They love you so much, that they refer their friends, family and colleagues.
  2. Determine your competitive advantage.
    Why do customers love doing business with you? It may not be what you think.
    What makes you different from your competitors?
  3. Do a competitive analysis.
    Who are your competitors? What are they good at? What are their weaknesses? Where are the opportunities?

Once this process is complete, we will create a plan to market your competitive advantage to that ideal client. We want to make the competition irrelevant!

It’s that simple. Let’s get started.